Marketing Campaigns
During my six years as Creative Director at Zenni Optical, I led the creative development of one to two marketing emails per week, each designed to feel fresh and distinctive while staying true to the brand.
I constantly analyzed performance patterns and adjusted the creative accordingly, varying themes, formats, and visual approaches as broadly as possible to keep audiences engaged over the long term.
Beyond email, the work included print ads, banner ads, out-of-home advertising, including billboards and bus ads, themed glass collections, and sports tie-ins with teams such as the Chicago Bulls and the San Francisco 49ers. I also led photo shoots with diversity at the forefront, reflecting Zenni's core belief that great eyewear is for everyone.
The work shown here represents a small sample of the 200+ campaigns I led during my time there.
Unless otherwise noted, all work shown reflects my creative direction and concept development. Copy and design credits are noted individually where applicable.
Website Promotions
Home page imagery and promotional graphics designed to drive traffic, highlight new collections, and keep the Zenni brand feeling current and engaging.
The "One Pair is Not Enough" piece was created as speculative work for my pitch for the Creative Director role. Photography by David Purcell.
